May it Be? Maiyet it Is for Richard Branson’s Wife

It’s almost Valentine’s day, and though it’s kind of a fake holiday, there are still certain expectations. Which is why I’ve learned it’s always good to have some ‘go-to’ spots online and nearby for the fashionista female in your life.

Maiyet is a luxury fashion brand that partners with artisans and companies from developing economies such as India, Columbia and Kenya, to source and manufacture its clothing in support of local master craftsmen; Maiyet then invests a percentage of profits in job training to building self-sufficiency through its partnership with Nest. Nest is a nonprofit that identifies and collaborates with a network of artisanal workshops that exhibit strong leadership, scalability and capacity to transform their community, through alleviating poverty, empowering women, and promoting peace.

The brainchild of some very accomplished individuals, Paul van Zyl, highly recognized leader in protecting human rights and promoting peace, Daniel Lubetzky, a decorated pioneer of using business to promote peace, and Kristy Caylor, fashion and retail veteran, Maiyet grew from an inspired tour of over 55 companies in 25 cities across eight countries, where they identified that leveraging the sophisticated skills of artisans and marketing them through a luxury brand, would create the greatest impact, over time, in developing countries.

Maiyet officially debuted in Paris in October, and has since appeared in Vogue, W, Harper’s Bazaar, Newsweek, and most recently in The New York Times, where billionaire do-gooder, and my personal hero, Richard Branson, mentions he purchased a Maiyet necklace for his wife.

You can check out the Maiyet Spring and Summer 2012 collection at Barneys New York.

Thank you Maiyet for making our world wonderful!

LET ME KNOW, REPLY BELOW: What was the last luxury gift you purchased for your better half?


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