Every Shirt has a Story – IOU Project

I’ve always wanted to be part of an innovative movement, and I think I’ve found one.

IOU makes unique, handmade, traceable apparel, but that’s just the beginning. The IOU Project is more than just about clothing, it’s about the stories collected along the journey – beginning with the Indian weaver and its assembly in Europe, to the end consumer from around the world! IOU is an e-commerce social network that gathers to celebrate its brand values of authenticity, transparency, uniqueness, and social and environmental responsibility.

All items are made from a different two meter textile called a Lungi, which has been, for centuries, hand-woven in the Tamil Nadu region of India. Marked with a unique code that identifies the individual weaver of the fabric and artisan company that assembled it, each IOU item can be linked back to its original source, and tells the story of the people and processes involved in where the clothing came from.

Through such transparency, IOU hopes to build a sense of shared responsibility between suppliers, partners and customers, as well as to the environment, to create what IOU calls a Prosperity Chain, “a catalyst for change well beyond the initial scope of our fashion business, causing a positive feedback loop.”

Want to join the Prosperity Chain? You can! As a Trunk Show Host you help spread the IOU message and engage in ideas for innovative models of business that is more respectful to the people and environment involved; if that isn’t enough to make you jump on the Chain, you can also make money selling IOU goods!

For more information on becoming a Trunk Show Host, click here.  Check out IOU Project in Las Vegas next week, February 13, 14 and 15!

Thank you IOU for making our world wonderful!

LET ME KNOW, REPLY BELOW: Have you joined the Prosperity Chain?


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