Fragrant Scents of The 7 Virtues

I first learned about The 7 Virtues fragrance collection one evening as I was cooking dinner and watching the Dragon’s Den on CBC about one year ago. It was such an inspiring story – using commerce to contribute positively to producers and their communities in rebuilding nations. After watching the program, the company has always stuck in my head, and now, nearly a year later, I started this blog, and am looking towards doing my part.

A Canadian company conceived by Barb Stegemann, The 7 Virtues sources natural essential oils from around the world and mixes them with fragrance oils (synthetics) not available in natural form, to “create a made in Canada fragrance line designed for buyers seeking a stand alone exquisite scent.” Afghanistan Orange Blossom, the company’s first fragrance, was launched in March, 2010.

By sourcing organic oils from Afghanistan and Haiti, The 7 Virtues provides seasonal employment for communities. In Afghanistan, the purchase of legal organic essential oils offers an alternative to producers from the illegal poppy crop that accounts for 90 per cent of the world’s heroin drug trade, which results in instability in communities around the world. Future oils are being sourced through fair trade from countries in the Middle East and Africa.

Today, The 7 Virtues has 3 fragrances in their collection:

  • Afghanistan Orange Blossom – made from organic oils of blossoms harvested by farmers who tend the ancient orange blossom groves instead of the poppy crop.
  • Noble Rose of Afghanistan – each bottle containing 178 hand picked rose petals, the organic essential oils are transported by farmers on the world’s most dangerous highway.
  • Vetiver of Haiti – grown by farmers whose country was hit by an earthquake in 2010, organic vetiver from haiti is considered the best in the world.

For more information about the fragrances, or to make a purchase, visit The 7 Virtues online store.

Thank you The 7 Virtues for making our world wonderful.

LET ME KNOW, REPLY BELOW: How many bottles of perfume/ cologne to you own?


One comment

  1. Luke Heikkila

    Providing opportunities for people in developing countries…a socially minded business, thanks for sharing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: