Preserving Moroccan Culture and Craftsmanship at Home

On a morning with fresh snowfall and a crisp chill in the air, I like to think of warmer climates and locales. Beldi, a housewares company inspired by Morocco’s traditional design and culture brings handcrafted everyday products to those of us who haven’t yet had the chance to visit the exotic north African country.

Bringing items such as authentic  hand-woven rugs and pillows with traditional tribal patterns and hand-painted and glazed pottery adorned with ancient symbols to a global marketplace, founders Chafiq Ennaoui and Aimee Bianca, who actually met in the infamous Djemaa el Fna square in Marrakech, are hoping to share the rich history of the country while helping to preserve the craftsmanship and skills of Moroccan artisans.

In danger of being replaced with mass-produced imported goods, the mission of Beldi is to keep the crafts alive by providing greater market access so artisans can continue with their livelihood in producing folk art. The company ensures artisans are being compensated fairly by purchasing directly from them, and are donating 20% of all profits to local Moroccan charities.

With a commitment to using sustainable, natural products, Beldi’s wood items for example are by-products of the citrus industry and the natural leather used for their bags are by-products of the meat industry.

To check out their wide selection of beautifully designed and skillfully crafted household items, click here.

Thank you Beldi for making our world wonderful.

LET ME KNOW, REPLY BELOW: What is one exotic country you’re hoping to visit one day?


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